Fractal Maps Add Visual Analysis to Microsoft Excel 2007 -- New Fractal:Edge Product Builds on Latest Excel 2007 Features

New York, NY (PRWeb) February 8, 2007 -- Fractal:Edge announced today the production release of its latest product, Fractal Map Add-in for Microsoft Excel 2007. Microsoft has made major improvements to Excel 2007 including breakthrough pivot table technology and transparent data access to SQL databases and OLAP cubes. Fractal:Edge has extended the power of Excel 2007 by fully integrating the company's award-winning data visualization within the familiar spreadsheet environment used by millions of users to address the broad base of Business Intelligence and Information Work analysis needs.

Fractal Map Add-in for Excel 2007 (FMA) was debuted at both the Microsoft New Day Business and Consumer launches in New York City and will be featured at ongoing Office 2007 introduction events through-out the year. Early FMA users confirm the winning combination of using Fractal Maps to represent and analyze multi-dimensional data from Excel pivot tables already in use to summarize large spreadsheets.

Using the new Excel 2007 ribbon technology -- with a simple click "Show Fractal Map" -- pivot tables are immediately illustrated as a powerful, interactive, visual analysis tool allowing users to:
•    Visualize pivot tables beyond 2 dimensions
•    Navigate and drill-down through even the largest pivot tables extremely quickly
•    Use powerful conditional formatting to accurately identify outliers and trends at a glance
•    Expose complex reports created using SQL Server 2005 Analysis Services in a readily understandable format
•    Help management and staff get to actionable information more quickly so they spend less time finding problems and more time fixing them

"Regardless of new products that appear on the Business Intelligence horizon, Excel remains the tool of choice for so many business users for comprehensive reporting and analysis." said Kerry Gerontianos, President of Incremax, a Microsoft Managed & Gold Certified Partner that specializes in Information Worker and Business Intelligence consulting "Fractal:Edge has done a remarkable job of seamlessly integrating Fractal Maps into Excel to help these same users visually and quickly analyze and extract business value and identify risk within a familiar environment."

"Fractal Maps are already used extensively in larger enterprises." said Richard Laughton, CEO & President of Fractal Edge. "The Fractal Map Add-in for Office 2007 lets us extend the power of Fractal Map visualization to all Excel users."

A trial copy of Fractal:Edge Fractal Map Add-in for Excel 2007 can be obtained here: http://www.fractaledge.com/products-fma.htm

Vista, Office and Excel are a registered trademarks or trademarks of the Microsoft Corporation.

About Fractal:Edge

Fractal:Edge delivers software products for the interactive visual analysis and navigation of large, complex or fast-moving information sources. Our patented data visualization solutions are used by blue-chip clients worldwide in multiple industries and business functions to analyze information quickly and accurately.

Fractal:Edge is committed to working with dynamic and innovative partners to deliver targeted Fractal Map applications and custom Fractal Map solutions to commercial and public sectors worldwide. For more information, go to http://www.fractaledge.com.

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