Maps for Modern Magellans a Unique Business Transformation Series

Yorba Linda, CA (PRWEB) May 23, 2007 -- Modern Magellans Media announces the release of the first book in the Maps for Modern Magellans Series: "Charts for Captains of Commerce." The Maps for Modern Magellans series is designed for those who feel frustrated after starting their business only to find they need more help.

Most believe they do not have time to read a business book to get that help. Many of the best-selling business books also use Fortune 500 company examples when the majority of America’s businesses are small to medium sized operations. This series will help entrepreneurs stop selling mousetraps and start selling life without mice to learn that focus is not narrow-mindedness, and priorities are not exclusivities.

There are 25 million businesses in the U.S.; 5.5 million have employees. According to the 2002 Survey of U.S. Business Owners, the target market for the series, 25 percent had not attended college when they started their business and only 20 percent had advanced degrees (MBA, Ph.D.). Salespeople, scientists, and engineers who have never taken a business course often create new companies. Close to 10 percent of the adult population in the U.S. has started a business and another 10 percent want to. Every year over one million new companies are created. That means there are many lost captains out there. The maps of this series will help them transform their business from a "me too" shop to an industry leading enterprise by giving them valuable competitive advantages.

Every chapter of this series can stand on its own. The reader does not have to finish the entire book to benefit from it. Each chapter can be read in under an hour. The maps, charts, and diagrams are designed to help business owners and managers, better grasp and communicate important business principles.

About Roger Anderson, Ph.D.
Dr. Roger Anderson’s scientific eye was trained at Caltech Institute of Technology to identify processes that can be illustrated as pathways. The original illustrations are memorable and easy to recreate so that the reader can share their new insight with others and enable greater business communication. Modern Magellans, written by an experienced business leader, is a collection of diagrams Dr. Anderson developed and uses to successfully illustrate and teach business concepts to consulting clients and employees.

For more information on Modern Magellans Media or to schedule an interview with Dr. Anderson please call (714) 779-1095 or contact via e-mail.

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