Poly Banners Expand an Otherwise Basic Product Category - High Speed Direct Digital Printing Creates Fast Turnaround

(PRWEB) November 16, 2007 -- Dream Digital Fabric Printing Service announces the launch of a direct digital specialty product line of polyester fabrics dedicated to banner printing for an otherwise basic market. Already known for high speed digital printing for nylon flags and banners, the expansion of the product line transitions specialty printing onto new polyester surfaces.

The development of new polyester fabrics offers a wider range of possible applications. In addition to a highly successful nylon flag and banner product line launched by Dream in early 2007, the new poly line is fast becoming a commodity product. The ability to print and process at the Dream facility allows for even faster turn around than with the nylon-based products. The dispersed inks are water based and Eco friendly.

Says Chetan Shah, Managing Director of Dream Digital; "Polyester has become an interesting new resource for visual imagery, especially in the banner and related categories. These new textures and finishes rival those of other core fabrics such as silk and cotton. Durability and other inherent qualities as well as special finishing processes make this a new, vital market with an extremely wide range of applications. The addition of new Eco qualities, including 100% post-consumer recycled plastic, adds a considerable amount of new product possibilities to printed polyester products."

The product line includes fabrics suitable for banners, point of purchase display, upholstery and home textile fabric, window panels, jacquard woven then printed fabrics, art and hanging panels, office room divider panels, signage and wall covering. The poly library includes poly satin, mesh, ribbed satin, 600 denier, poplin, sheers, stretch and other novelty fabrics including the Eco line.

Of special interest are a new group of table throws made of poly fabrics offering unique finishes and expanding a normal selection to include runners, partial covers and "toppers", a short printed version draped over a solid cover. It transitions corporate table throws into more applications and includes 'templates' so a customer can plug in their logo, select a color combination and order on line.

The DreamGreenBanners.com division launched the Eco product line this past September with a poly fabric of 100% post consumer plastic bottle construction. Texture is that of cotton canvas but the color yield is one of the highest of all the poly fabrics, making it a visually stunning product.

Another new category in poly is a visual hanging art package. Available as a custom product or with stock art from the extensive library created by Dream Digital associate artists, a "kit" will offer various sizes and finishes of printed wall art for home or office. Digital prints can coordinate to woven fabrics or all can be created from the same image files. This type of overall coordination expands into other fabrics, as well, including a high quality silk printing also through Dream.

The unique facility, located 18 miles north of Manhattan, houses two Reggiani Dream printing systems capable of high speed, roll to roll printing. As a contract printer, the introduction of internally produced product lines is something new to the service market. It is an extension of an already established home textile 'division' of the company that includes bedding, window fabrics, decorative pillows and tabletop. A silk division offers high-end designers the ability to create unique printed fabric for domestic production of garments and specialty products. New categories for 2008 will primarily focus on Eco and standard poly printing.

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