Marketing Maps Can Help Change the World

Los Angeles, CA (PRWEB) November 28, 2007-- Let's face it, nonprofit organizations are often understaffed and pressed for resources, leaving professionals so harried and busy that marketing falls through the cracks. Sweet Talk (http://www.sweettalkpr.com), a marketing consultancy based in Los Angeles is now working with nonprofits to develop creative, customizable and comprehensive marketing plans that help nonprofit organizations reach more people in need and raise additional funds for their work.

After working with numerous nonprofits that had program plans and budgets, or fundraising plans and budgets, marketing professionals, Danielle Walsmith and Lauren Tarne, noticed that many nonprofits are operating without a marketing plan. "We noticed that organizations are using a random combination of one-off marketing tactics because they fit their budgets or they think they should be doing marketing of some kind. But, marketing without a plan is essentially like throwing money to the wind, something nonprofits in particular need to be wary of," says Ms. Walsmith, managing partner of Sweet Talk (http://www.sweettalkpr.com).

The cost-effective marketing maps that Sweet Talk (http://www.sweettalkpr.com)produces for nonprofits include three hours of consulting time to gain an in-depth view of an organization and its needs. "Some organizations need to increase marketing to the demographics they serve, while others need to increase marketing in order to reach more donors, while for some it's a combination of both," says Ms. Tarne, also a Sweet Talk managing partner. "Our consulting process allows us to gain an understanding of an organization's strengths and challenges, so as to create an actionable marketing objective that will work for them."

After the initial consultation, Sweet Talk (http://www.sweettalkpr.com)is able to produce a full-scale, one-year strategic marketing plan to guide the organization in reaching its objective. The plan includes specific target audiences, key messages, appropriate strategies, a monthly timeline and evaluation methods. "Setting benchmarks and having techniques for evaluating your marketing efforts is key for nonprofit accountability," explains Ms. Walsmith. "Executive directors, boards, funders?they all want to know what their return on investment is, so our maps incorporate evaluation steps that make it easier to demonstrate if marketing is working."

Response to the nonprofit marketing maps has been positive. "Most nonprofits know that it's a competitive marketplace these days and that they should be stepping up their marketing efforts, but they don't have time to focus or they simply don't know what they should be doing, particularly in regards to Web 2.0," says Ms. Tarne. "The map gives them a guide for reaching the right people with the right message."

For more information about how a marketing map can help your organization, or to see a sample map, contact Sweet Talk at www.sweettalkpr.com or (818) 710-1207.

About Sweet Talk

Los Angeles based, Sweet Talk (http://www.sweettalkpr.com/blog), is a marketing and public relations consultancy where we know what it will take to create an emotional connection with your customer so they'll connect emotionally to your brand. We offer creative and strategic counsel that will flatter, enhance, elevate and, yes, sweeten your brand. For more information, go to www.sweettalkpr.com.

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