Oh Baby London Flagship Store Takes The East London Art World By Storm

London, UK (PRWEB) June 11, 2008 -- Oh Baby London (www.ohbabylondon.com), the naughty little kids wear shop and online boutique based in ultra fashionable Brick Lane East London, has taken the art world by storm and is now involved with Time Out First Thursday's (www.firstthursdays.co.uk), organised by the famous Whitechapel Gallery. Over 100 other galleries and spaces who are part of First Thursday's offer the opportunity for visitors to view art exhibitions for free and until late on the first Thursday of every month

Oh Baby London signed up to First Thursday's in May and each month the window and interior of the Oh Baby London shop will be dedicated to a local artist who will design work around a children's theme. Artist's work will include photography, painting, installation and product design. The Oh Baby London shop itself is open until 9pm on the first Thursday of each month so that people can view the work and shop until late. Oh Baby London also offers a discount to all shoppers on the night of 15% off everything in store.

The Time Out First Thursday's collaboration with Oh Baby London is a unique concept and one that has been welcomed by the organisers as it is very unusual. Oh Baby London are perfectly placed to be involved in this event as their little flagship store is on Brick Lane which is in Shoreditch, the centre of the London art world. Oh Baby London are the only kids wear shop to be involved directly with an art based project of this kind in London.

Hannah McHalick, designer and founder of Oh Baby London uses art references and detail from the local area such as graffiti to inspire her work, from the print on the fabrics to the garment design itself. Hannah's love of art naturally drew her to the collaboration with Time Out First Thursday's and she has been involved with and supported the local art scene since moving to the area ten years ago.

Hannah's local connections have secured her a window installation in June by artist Dean Whatmuff, who has exhibited at The Whitechapel Gallery and worked with Tracy Emin in the past. Entitled 'I Remember You', the exhibition comprises of a series of vinyl lettering that spell out the words to song lyrics containing the words 'baby' and can be viewed in the shop window at Oh Baby London until July 1st.

With a wealth of talented artists in the local Brick Lane area, Oh Baby London will play host to some wonderful exhibitions in the shop each month, plus some well known names will have work on display later in the year as well.

To keep updated on all the Oh Baby London and Time Out First Thursday's news visit www.ohbabylondon.com/blog. Oh Baby London - keeping one step ahead of the crowd and continuing to inspire.

Press contact - Simone Brookes - simone @ ohbabylondon.com / 07903 319605

About Oh Baby London

Oh Baby London is an independent baby and children's wear brand created in Brick Lane in the heart of London's ultra fashionable East End in 2003. Eccentric, bold design and irreverent truths like 'Been Inside for Nine Months' are the essence of Oh Baby London

What started as an allergic reaction to pastels by founder, designer and mum of two Hannah McHalick has grown into a full collection of cool but cute fashion for kids from 0-4 years, and it's still growing.

A trained graphic designer, Hannah McHalick finds inspiration in the local East London area and people, retro design and her own children, Frankie (5) and Connie (2). Her unconventional Oh Baby London designs have their own identity and speak for themselves. Always one step ahead of the crowd and continuing to inspire. Oh Baby London has proved hugely popular since its conception five years ago.

You'll find Oh Baby London stocked in stores worldwide from Harvey Nichols in London to Barney's in New York, Sydney, Tokyo and beyond. Oh Baby Londn has celebrity customers and fans including Claudia Schiffer, Paul McCartney and Jo Whiley, among many others.

Come and visit our little flagship store:

OH BABY LONDON

162 Brick Lane

London E1 6RU

Telephone shop - 020 7247 4949

Office - 020 72479298

Email: info @ ohbabylondon.com

Web: www.ohbabylondon.com

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